Don’t say “Yellow.lu” anymore, just “Yellow”! Since 22 February, the brand has changed pilot… and shortened its name! Under the banner of DG Group, Yellow aims to become a major player in marketing for VSEs and SMEs in Luxembourg.
Yellow is changing everything and announcing the colour. New premises, new vision, new offers and new ambitions. The appointment of Olivier Goepfert as Yellow’s Director of Clients at the beginning of April is a founding act for the company’s future.
“For more than ten years, I worked on marketing digital services for companies. But I ended up not recognising myself in the products offered. If I joined David Gavroy in the Yellow adventure, it’s because we have common values: professionalism, the desire to offer quality services and to think first and foremost about customer satisfaction. Yellow is no longer a directory. I want my teams to help our partners grow. I want them to be cared for and supported at every stage of their development”, summarises Olivier.
Treating customers as partners is the new state of mind that Olivier Goepfert wants Yellow to have. “Yellow is no longer a directory. I want my teams to help our partners grow. I want them to be looked after and supported at every stage of their development. We have the means to advise our partners in all their marketing choices. That’s how I see Yellow and that’s precisely what Yellow can offer,” says Olivier.
Yellow sees itself as a major contributor to the development of the Luxembourg economy. This determination to succeed and to shake up the established order is also part of the DNA of the DG Group headed by David Gavroy.
The group, which already includes the communication agency Noosphere Brand Strategy SARL, Noosphere Atelier Publicitaire and the business management consultancy Z6 Création SARL, can now rely on unprecedented synergies. “With these four entities, we have a complete toolbox to cover all the marketing needs of our partners,” insists Olivier.
Yellow’s future product and service ranges have been designed with one fixed idea in mind: to direct the consumer towards businesses. Whether they are small businesses taking their first steps on the web or large companies, everyone will find something to their liking at transparent and adapted rates.
Want to know more?
Justine Feller – NOOSPHERE (Agence Relations Presse)
Tél. : + 352 26 39 32 32 – 1
E-mail : justine@noosphere.lu